Innovation promises a lot, and companies of all sizes may recognize its potential, yet successful implementation remains a challenge. This book highlights the key reasons why companies fail in innovation and how they can avoid it, and then presents a practical, 10-step framework for planning and implementing successful innovation projects. With genuine insights and a deep understanding of the factors that make or break a project, the vital role of business innovation is made accessible to any reader for any company.
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ISBN | 9781905736058 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Marshall Cavendish Corp |
Jahr | 200703 |
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