In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money, yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
Lieferbar
ISBN | 9781389680014 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Blurb |
Jahr | 20190522 |
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