13 Ergebnisse.

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

Keine Beschreibung.

Keine Beschreibung.

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives 1 Examining the media industries from a holistic perspective by analyzing how the media industries function across differ...

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across diff...

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Understanding the Web: Social, Political, and Economic Dimensions of the Internet, considers the Internet from a different perspective than most other texts on the subject. While most books approach the subject of the Internet from a "how to" standpoint, this book is unique in its examination of the Web's effect at four distinct levels. Co-editors Albarran and Goff, along with a field of experts, closely examine the impact of the Internet on t...

The second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as well as media practitioners and researchers, this text is the most complete overview of the media industries available in published form.Albarran's new, expanded edition is fully updated and reflects ...

First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across diff...

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.

Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.