Social Media Strategies for FMCG Brand Loyalty
Acharjya, Biswajit
Social Media Strategies for FMCG Brand Loyalty" by Biswajit Acharjya provides an in-depth analysis of the role of social media in establishing and nurturing brand loyalty within the Fast-Moving Consumer Goods (FMCG) industry.
This book delves into the ever-evolving landscape of social media and its impact on consumer behavior and brand engagement. Drawing on extensive research and case studies, Biswajit Acharjya explores the various strateg...