Investigating Internet Marketing in the Hospitality Indus...
Adjei, Emmanuel Kofi / Bamfo, Bylon Abeeku
Technological advancement and competition among companies or countries keeps on growing at an exclusive faster rate. Now, the key to going from invisible in an overcrowded market space to being visible and irresistible, is by the adoption of internet marketing. Internet marketing as a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, product and services that satisfy goals ...