3 Ergebnisse.

In today's world, businesses are more active in digital environment and electronic commerce. They are offering their value propositions including products and services online by applying emerging technologies specifically marketing technologies (martechs) much more than before. Simultaneously, on the other side people as customers and consumers are using new technologies particularly artificial intelligence (ChatGPT/ OpenAI) widely and they ar...

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of ma...

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of ma...