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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

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Keine Beschreibung.

Keine Beschreibung.

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives 1 Examining the media industries from a holistic perspective by analyzing how the media industries function across differ...

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields, and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields, and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across diff...

With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study, not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growi...

With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study, not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growi...

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New ...

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Understanding the Web: Social, Political, and Economic Dimensions of the Internet, considers the Internet from a different perspective than most other texts on the subject. While most books approach the subject of the Internet from a "how to" standpoint, this book is unique in its examination of the Web's effect at four distinct levels. Co-editors Albarran and Goff, along with a field of experts, closely examine the impact of the Internet on t...

The second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as well as media practitioners and researchers, this text is the most complete overview of the media industries available in published form.Albarran's new, expanded edition is fully updated and reflects ...

First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across diff...

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.

Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.