Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japan¿s Motorcycle Wars: An Industry History (UBC Press, 2008).
This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era.
For decades, a crown jewel of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports. This book examines the historical development and societal impact of Japan's motorcycle industry throughout most of the twentieth century. It is intended for students and scholars of Japanese history, business, and culture.
