Public Diplomacy in Slovakia
Algayerova, Olga
The effectiveness of public diplomacy is measured by minds changed. In order to improve our picture in other's minds tomorrow, we have to get better, smarter and nicer today. Surprisingly, in this way we could change the world.This paper outlines the requirements for a modern and effective public diplomacy with a specific focus on Slovakia. It claims that civil society and private sector must be brought on board in order to include the entire ...