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Qualitative Media Analysis

Altheide, David L. / Schneider, Christopher J.
Qualitative Media Analysis
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Author David L. Altheide shows the reader how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. He looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The ...

CHF 57.50