3 Ergebnisse.

Membership marketing is a tough business. One minute you're on top of the world, the next you are scrambling to make your monthly numbers. There's hardly enough time to celebrate the wins because there's always another fire to put out it seems.Members age out and retire. Members move. Members pass away. Home prices fall. The economy tanks. Then, you get another project thrown at you. The newsletter is due. Members pop into your office to compl...

This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences. If you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membershi...

Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from ...