Branding to Differ
Ambrosi, Jean-Luc![Branding to Differ](https://support.digitalhusky.com/media/annotations/sorted/174/17443312/CHSBZCOP0317443312.jpg)
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management
holistically throug...