Dissatisfaction with Services
Andreassen, Tor![Dissatisfaction with Services](https://support.digitalhusky.com/media/annotations/sorted/939/9396716/CHSBZCOP039396716.jpg)
In stagnating, competitive markets existing customers are worth their weight in gold. Retaining existing customers rather than obtaining new customers is becoming the guiding star for an increasing audience of service companies. A common assertion within the service marketing literature is that successful service recovery may improve dissatisfied customers' repurchase intention, perception of and attitude toward the supplier. In short: they ar...