Brand America: The Making, Unmaking and Remaking of the G...
Anholt, Simon / Hildreth, Jeremy
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levis), with sporting prowess (Nike, NBA, Timberland), and with technological supermacy (Micros...
