Call Center Benchmarking
Anton, Jon / Gustin, David![Call Center Benchmarking](https://support.digitalhusky.com/media/annotations/sorted/907/9072461/CHSBZCOP039072461.jpg)
Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary re...