Loose Leaf for M: Advertising
Arens, William / Arens, Christian / Weigold, Michael / Schaefer, David![Loose Leaf for M: Advertising](https://support.digitalhusky.com/media/annotations/sorted/376/37691078/CHSBZCOP0337691078.jpg)
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's bus...