Contemporary Advertising Loose Leaf
Arens, William / Weigold, Michael![Contemporary Advertising Loose Leaf](https://support.digitalhusky.com/media/annotations/sorted/385/38581199/CHSBZCOP0338581199.jpg)
Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the exampl...