P&G the Globalization Years
Artzt, Ed Ed Artzt's personal memoir traces Procter & Gamble's (P&G, ) transformation from a U.S.centered business into a truly global enterprise.
Starting in 1975 through his retirement as CEO in 1995, Ed played a major role in P&G, 's global expansion, quintupling the global reach of P&G, brands from one to five billion consumers and increasing the percentage of P&G, 's sales outside North America from about ten to well over fifty percent.
He conv...