Strategic Marketing
Atkinson, John / Wilson, Ian![Strategic Marketing](https://support.digitalhusky.com/media/annotations/sorted/230/23090524/CHSBZCOP0323090524.jpg)
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments