17 Ergebnisse.

A shocking account of how Harvey Weinstein rose to become one of the most iconic figures in the world of movies, how he used that position to feed his monstrous sexual appetites, and how it all came crashing down, from the author who has covered the Hollywood power game for the New Yorker for three decades.Twenty years ago, Ken Auletta wrote one of the iconic New Yorker profiles for which he is famous, of the Hollywood mogul Harvey Weinstein, ...

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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wra...

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The author of "Googled" looks over the changes and threats faced by the advertising and marketing industry, with the emphasis on technology and algorithms making what was in the Madison Avenue days an art into something closer to a science. *Also appeared in June Buyer's Notes*

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by chang...

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Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.

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It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation, noisy, instant opinions on cable and the Internet, and political "bias" are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores why one of America's most important industries is also among its most troubled. He travels from the proud New York Times, the last outpost of old-schoo...

Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist in America, enjoyed unparalleled access to the outspoken and defiant Turner in writing this book (named one of BusinessWeek's Top Ten Books of 2004...

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In Googled, esteemed media writer and critic Ken Auletta uses the story of Googlea (TM)s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former ...

There are companies that create waves and those that ride or are drowned by them. Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses, from newspapers and books to television, movies, and telephones. With unprecedented access to Google's founders and executives, Auletta reveals how the industry is being disrupted and redefined.

What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega-corporations and CBS into the fiefdom of one m...

An unparalleled view of the media power brokers as they compete to control the global information empire and the entertainment industry, "The Highwaymen" has been updated and expanded to include an entirely new chapter on Microsoft.