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In Googled, esteemed media writer and critic Ken Auletta uses the story of Googlea (TM)s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former ...

There are companies that create waves and those that ride or are drowned by them. Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses, from newspapers and books to television, movies, and telephones. With unprecedented access to Google's founders and executives, Auletta reveals how the industry is being disrupted and redefined.