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Reveals how those seeking personal change in an intense community setting is susceptible to the lure of group influence. This book focuses on the author's analysis of one community in southern California, The Center for Feeling Therapy, which opened in 1971 as an offshoot of Arthur Janov's Primal Scream approach.

Sensational media coverage of groups like Heaven's Gate, the People's Temple, and Synanon is tinged with the suggestion that only crazy, lonely, or gullible people join cults. Cults attract people on the fringe of society, people already on the edge. Contrary to this public perception, Marybeth Ayella reveals how anyone seeking personal change in an intense community setting is susceptible to the lure of group influence. The book begins with t...