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Facebook from Socializing to Advertising. An empirical st...

Azer, Jaylan
Facebook from Socializing to Advertising. An empirical study on the effect of Facebook as advertising tool in Egypt
Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize t...

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