Sales Meets Brain Research
Böttger, Heiner / Weber, Paul![Sales Meets Brain Research](https://support.digitalhusky.com/media/annotations/sorted/441/44150401/CHSBZCOP0344150401.jpg)
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions a...