Business Models and Modelling
Baden-Fuller, Charles / Mangematin, Vincent![Business Models and Modelling](https://support.digitalhusky.com/media/annotations/sorted/207/20740535/CHSBZCOP0320740535.jpg)
In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the r...