With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.
Published in 1999, this work offers a balanced account of literary and criminal forgery as they were practised in the 18th century as. The study is based on material, from poems to pamphlets, biographies, newspapers, legal records and manuscripts.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Edmund Curll (1683-1747) was one-man publishing firm, a figure notorious in his day and something of a comic figure ever since thanks to his enmity with Alexander Pope. This is the first full scholarly biography of his life, and gives a lively, unbiased, and accurate account of Curll's varied and distinctive publishing output.
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.
So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which: * offers information on Pope's life, contexts and works * outline the major critical issues surrounding his works, from the time they were written to the present *explains the full range of differ...
What can a study of Pope tell us about the eighteenth century? Was Pope the poet of reason, or an anti-establishment prophet? So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach, "The Complete Critical Guide to Alexander Pope" is part of a unique series of comprehensive, user-friendly introductions which: offe...
An undergraduate textbook offering students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools. It offers practical coverage of marketing topics through providing examples from real life practitioners and is highly relevant to the student experience.
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR* Over...
Introducing Marketing Research" ist ein ideales Lehrbuch für eine einsemestrige Einführung in das Thema Marktforschung. Mit speziellen Kapiteln zum Thema B2B-Marktforschung und Internet-Marktforschung. Das Buch ist ausgesprochen praxisorientiert und verfügt über eine Fülle praktischer Beispiele und Studienaufgaben. Besonders hervorzuheben ist die ausgewogene Präsentation qualitativer und quantitativer Aspekte der Marktforschung.
Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection of scholarly articles on a variety of political marketing topics... the collection of articles presented across the three volumes appears to be very well chosen. While they are just a sample of the scholarly work done in the field, the articles selected well represent how the field has developed and the current stat...
A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the 'War on Terror', we've witnessed terrorist bombings - suicide and otherwise - all over the world, which are often later accompanied by, and frequently preceded by, the use of propaganda to enhance the feeling of terror amongst the target population. Furthermore, propaganda is particularly important to study in this ...
Industrial pollution occurs when the waste from industries are directly dumped into surrounding water bodies and open lands which causes various types of pollution. The related economic and health costs and effects are constantly increasing and constantly being evaluated. This book presents recent research in the field.
In British history, the years between 1660 and 1789 -- frequently referred to as the "long eighteenth century" -- were marked by seismic shifts in the political, economic, and cultural landscapes. The literary responses to the transformational events that transpired during this period were no less startling. The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing features coverage of almost 500 notable writers based in the B...
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.
