Fundamentals of Marketing
Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business) / Whitehouse, Sophie (Teaching Fellow in Marketing, Teaching Fellow in Marketing, University of Leicester School of Business) / Rosengren, Sara (Professor of Marketing and Retailing, and Head of the Center for Retailing, Professor of Marketing and Retailing, and Head of the Center for Retailing, Stockholm School of Economics) / Antonetti, Paolo (Associate Professor of Marketing and Director of the Global Executive MBA, Associate Professor of Marketing and Director of the Global Executive MBA, NEOMA Business School)![Fundamentals of Marketing](https://support.digitalhusky.com/media/annotations/sorted/338/33896641/CHSBZCOP0333896641.jpg)
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.