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Marketing

Baines, Paul / Rosengren, Sara / Antonetti, Paolo
Marketing
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.

CHF 89.00

Fundamentals of Marketing

Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business) / Whitehouse, Sophie (Teaching Fellow in Marketing, Teaching Fellow in Marketing, University of Leicester School of Business) / Rosengren, Sara (Professor of Marketing and Retailing, and Head of the Center for Retailing, Professor of Marketing and Retailing, and Head of the Center for Retailing, Stockholm School of Economics) / Antonetti, Paolo (Associate Professor of Marketing and Director of the Global Executive MBA, Associate Professor of Marketing and Director of the Global Executive MBA, NEOMA Business School)
Fundamentals of Marketing
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

CHF 75.00