Fundamentals of Marketing, 2nd Edition Baines, Paul / Whitehouse, Sophie / Rosengren, Sara Keine Beschreibung. CHF 83.00 In Warenkorb legen
Fundamentals of Marketing Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business) / Whitehouse, Sophie (Teaching Fellow in Marketing, Teaching Fellow in Marketing, University of Leicester School of Business) / Rosengren, Sara (Professor of Marketing and Retailing, and Head of the Center for Retailing, Professor of Marketing and Retailing, and Head of the Center for Retailing, Stockholm School of Economics) / Antonetti, Paolo (Associate Professor of Marketing and Director of the Global Executive MBA, Associate Professor of Marketing and Director of the Global Executive MBA, NEOMA Business School) Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights. CHF 75.00 In Warenkorb legen