The Marketing of Academic, National and Public Libraries ...
Baker, David (Independent Consultant, Mytholmroyd, UK) / Lo, Patrick (Director, Liberal and Martial Arts Association, Hong Kong, China)
With constant competition from other information providers and increased scrutiny from stakeholders, librarians need to constantly tell their stakeholders and communities that libraries are not just warehouses of traditional printed books, but rather, a great choice for fulfilling their information needs, recreational interests, as well as intellectual pursuits. Despite of its importance, marketing is frequently not given enough attention in t...