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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Child abuse is crushing and may lead to a lifetime of negative outcomes, including poor health, and mental illness. More wrenching is the bond victims often form with their abusers, one so strong they may attempt to protect and defend their victimizers. This book uncovers the realities of these relationships through an examination of abuse memoirs.

--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but o...

Since the first use of basic life support (BLS) and defibrillation in the pre-hospital setting in Belfast in 1966, few would argue that there have been major improvements in the rate of survival for out-of-hospital cardiac arrests. Indeed, until the widespread introduction of BLS and defibrillators to emergency medical service (EMS) vehicles, an out-of-hospital cardiac arrest would mean certain death. The initial rhythm of a patient in cardiac...

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Delma Baker loves helping people and wants to encourage them in every way she can. Her testimonies of victory will inspire you to hold on and don't give up. She knows first hand that God will bring you through.

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Excerpt from The Story of the Woman's Foreign Missionary Society: Of the Methodist Episcopal Church, 1869-1895 While many things have been written on the Woman's Foreign Missionary Society, and much information has been published, there is no one work which supplies the information contained in this volume, or that preoccupies the field. In an experience as an itinerant for many years there has been found a demand for this very work, giving t...

This book assesses current efforts in marine biomedicine and evaluates the implications of recent advances on the future of the field. The book covers four sections. The first one addresses the technology that has recently been brought to bear on the study of marine natural products, including omic and bioinformatic techniques. The second focuses on lead discovery and reviews various products and their activities. Examples of clinically succes...

This book provides a basic clinical guide to the principles and practice of artificial ventilation, both manual and mechanical. It covers the development of artificial ventilation through the ages and the essential anatomy and physiology behind it. While there are many detailed texts available on mechanical ventilation, they are usually aimed at the hospital specialist and cover the many complex modes of ventilation used in the hospital settin...

Excerpt from Say It Right: A Handbook Designed to Help Preachers and All Who Speak in PublicNo man has a right to stand before an audience with a message unless he can assure them that they will hear what he has to say. I make this statement with confidence, because I know from experience that the man who is not naturally endowed with a public speaking voice can acquire one. I graduated from the University and from the Semin' ary with a weak v...

Excerpt from Religious Rheumatism Of all the afflictions to which the human body is heir there is none that is capable of inflicting such exquisite torture upon its victims as rheumatism. In the days of the persecutions an iron statue of the Virgin Mary was made so that the arms would enfold the victim and pierce him with many wounds. Thrust into the arms of the iron Virgin, the poor heretic was soon jabbed by knives that issued from the inn...

Offering complete histories, symptom guides, and suggested treatments for rare and fantastical ailments, here is a dose of good humor for every sleep-deprived medical student, overworked physician, hypochondriac, and curious reader.

Few would deny America's devotion to sports, however, many would gloss over it as all of a piece. To do that, as William J. Baker shows us, is to miss the fascinating variety of experiences at the intersection of sports and religion - and the ramifications of such on a national citizenry defined, as Baker writes, "by the team they cheer on Saturday and the church they attend on Sunday.”

Excerpt from Slavery The scene that has been enacted at Harper's Ferry will perhaps have the effect to open the eyes of the nation, so that they can see fully the yawning gulf, the brink of which they have at last reached, and lead them to examine the ground on which they stand inquire what they have been doing, and what good cause can be served by a course of action which has led to such fatal results. Many lives have been sacrificed. A whol...

This literary content alludes to creative non-fiction that depicts injustice in America during 2015 and exploring the perspective of a young black male encountering those injustices. This text is highly creative in nature and referred to as a new form of written expression. The organization of chapters illustrates personal growth from the writer's perspective and the literary techniques included are sure to allow the reader to relate.

Excerpt from Review of the British Roses: Especially Those of the North of England In Britain, of late times, comparatively little attention has been paid to our indigenous Roses, and hardly anything has been written about them during the last thirty years. Rosa is one of those genera, where a difference in the point of view from which an author looks at the great species question, makes the widest difference in the number of species which he...