2 Ergebnisse.

Indian Retail sector is vibrant and has become one of the world's top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensi...

This book explains in easy to understand style the thinking of some of the world's leading management experts. The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1) Practical state of the art approach. 2) Figures & Tables that help clarify and reinforce the concepts presented. 3) Where appropriate, Techniques are reduced to simple mathematics are developed in the for...