13 Ergebnisse.

Meeting the needs of identity students and scholars, this anthology represents readings drawn from a variety of disciplines including both classic and contemporary readings. It provides an overview of the subject, bringing together various key influences in the field and unifying them with the editor's contextualizing commentary.

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new co...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of t...

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches...

Keine Beschreibung.

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.

Keine Beschreibung.

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition, from its roots in Europe to its manifestations in contemporary America. The six chapters cover the European origins of Presbyterianism, the growth of Presbyterianism in the Northern and Southern states during the nineteenth century, and the development of Presbyterianism in twentieth-century America. Concluding with a Chronology and Bibliographic...

Keine Beschreibung.

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of t...

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches...

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.