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Guru Cool is a compelling and entertaining story of an Indian student's journey through his American graduate education. It is a lucid depiction of his fears, trials, tribulations, mishaps, setbacks, surprises, triumphs and whirlwind romance during an eventful period of his life leading to a better understanding of himself and the world.

Guru Cool is a compelling and entertaining story of an Indian student's journey through his American graduate education. It is a lucid depiction of his fears, trials, tribulations, mishaps, setbacks, surprises, triumphs and whirlwind romance during an eventful period of his life leading to a better understanding of himself and the world.

Marketers have recognized that strong brands can be leveraged through brand extensions. There is reliance on brand extensions while launching new products. The book covers consumer evaluation of brand extension in hypothetical categories in an Indian context. In addition, Employee's perception, distributor study, retailer study and experimental study is part of the book. The book intends to offer very interesting insights to marketing students...