Social Media Marketing
Barker, Donald I. (Spokane Falls Community College) / Roberts, Mary (University of Massachusetts Boston) / Barker, Melissa (Spokane Falls Community College) / Bormann, Nicholas (George Mason University) / Zahay, Debra (St. Edward's University)
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a str...