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This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book were originally published in the Journal of Political Marketing.

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Many Americans develop misinformed opinions about the U.S. electoral process. Conventional Wisdom and American Elections debunks common misunderstandings that have arisen about the electoral process in the past few decades. This book engages readers in elections, and teaches them to evaluate information like a political scientist.

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In the past decade various studies have examined how political humor may influence various political attitudes and voting behavior, whether it affects learning, cognition and media literacy, how it might shape political participation, how people process different forms of political humor, and more. This book is devoted to anticipating and addressing where the field of political humor and its effects will move in the next generation of scholars...

Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election.

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The bo...

Many students develop misinformed opinions about the American electoral process. Conventional Wisdom and American Elections: Exploding Myths and Misconceptions debunks some of the more common misunderstandings that have arisen about the electoral process in the past few decades. This book engages students in elections and politics and teaches them to evaluate information like a political scientist. The third edition looks forward to the 2016 e...

Presidential campaigns have seen revolutionary changes in the past few decades in the United States and elsewhere. These changes include rapid advances in communications technology and marketing and survey methodology, an increased involvement of non-party groups and campaign professionals in electoral politics, a decreased role for political parties in the recruitment, screening, and nominating of candidates, and dramatic changes in campaign ...

Concise yet comprehensive, The American Vice Presidency is the fullest and most accurate examination of the office of the vice president to date, covering the origins and constitutional roots of the institution, its history, and the slow transformation of the office starting in the mid-twentieth century.