Interfirm Business-to-Business Networks
Baxter, Roger / Woodside, Arch G.
Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers. The five papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each p...