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A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." --"Advertising Age"Words That Sell is "the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from "snappy transitions" to "knocking the competition, " from "gra...

A companion to the bestselling "Words that Sell, the next definitive advertising word-and phase book"More Words That Sell is packed with 3, 500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor "Words That Sell--but with literally ...