Global Place Branding Campaigns Across Cities, Regions, a...
Bayraktar, Ahmet / Uslay, Can![Global Place Branding Campaigns Across Cities, Regions, and Nations](https://support.digitalhusky.com/media/annotations/sorted/203/20364007/CHSBZCOP0320364007.jpg)
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strateg...