7 Ergebnisse.

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In addition, for the second edition we have added a focus on customer loyalty and cross-functional teams,...

In the barbeque joints and plate lunch cafes off Memphisas Front Street, one is easily reminded of the days when cotton was king, of a society of characters and cads, the big time and the small time, the rich and the richer, the hangers-on, anointed, powerful, and busted. Cotton created empires in agriculture, transportation, banking, and warehousing. It also shackled the dreams and lives of those born into slavery and sharecropping. Although ...

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Interne...

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Overton Park in Memphis, Tennessee, is a gem in the midst of a sprawling Southern city. In 1900, as Memphis emerged from bankruptcy and yellow fever epidemics, the Progressive movement encouraged Memphians to rely on the government for a better quality of life. The Memphis Park Commission, chartered that year, purchased 342 acres of land at the eastern edge of the city. Landowner Overton Lea of Nashville earned $110, 000 from the sale. George ...

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes ...

Overton Park in Memphis, Tennessee, is a gem in the midst of a sprawling Southern city. In 1900, as Memphis emerged from bankruptcy and yellow fever epidemics, the Progressive movement encouraged Memphians to rely on the government for a better quality of life. The Memphis Park Commission, chartered that year, purchased 342 acres of land at the eastern edge of the city. Landowner Overton Lea of Nashville earned $110, 000 from the sale. George ...