1 Ergebnis.

Inhaltsangabe:Abstract: The exchangeability of products has led to the producers¿ need to differentiate themselves from other offers. Due to the flood of advertising on TV, on the radio, in magazines or on hoardings, people usually do not perceive all these stimuli anymore. A well-known brand can help a company to attract new customers and to keep customers loyal. Since there are already many well-established brands for most product categori...