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Only 26 percent of Americans believe that advertisers "practice integrity."It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites. Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As ...

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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by St...

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition? What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product?

Formerly titled Unmarketing, now titled UNTHINKING.From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose your products over the rest. Why do low-income families consistently prefer more expensive food products? What's the major reason we return products today, and what does that tell us about what we really want in our lives? International trade paperback. 8 CD Audio Set.

Formerly titled Unmarketing, now titled UNTHINKING.From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose your products over the rest. Why do low-income families consistently prefer more expensive food products? What's the major reason we return products today, and what does that tell us about what we really want in our lives? International trade paperback.

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by St...

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writi...

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail, the critical emotion that most influences your prospects - and how to deal with it, the vital role of vividness, focus, "anchors, " and stereotype...

Yaratici Pazarlamacinin Basucu KitabiGelmis gecmis en iyi on pazarlama kitabindan biri olarak anilan Görünmeyeni Satmak, hizmet ve ürün pazarlamasi arasindaki farki vurgulayarak hizmet satin almak isteyen müsterinin düsünce tarzini ve hizmet sektörünün isleyisini inceliyor. Ancak, hizmet sektörünü genis bir cercevede tanimlayarak, ürün gibi görünen, sözgelimi Nike spor ayakkabisinin pazarlanmasinda bile satisa sürülenin ürünün ötesinde, bir in...

The bestselling author of the classic "Selling the Invisible, " reveals how the secret to selling is to sell oneself first. 4 CDs.

Originally published: New York: Warner Books, c2003.