Business of Events Management, The
Beech, John / Kaiser, Sebastian / Kaspar, Robert
Events Management 1eJohn Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable yo...