Content Infrastructure Management
Benlian, Alexander / Picot, Prof. Dr. Dres. h.c. Arnold / Hess, Prof. Dr. Thomas
Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in...