121 Ergebnisse - Zeige 21 von 40.

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.

Keine Beschreibung.

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new...

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new...

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whos...

Bücher zählen bis heute zu den wichtigsten kulturellen Errungenschaften der Menschheit. Ihre Erfindung war mit der Einführung des Buchdrucks ähnlich bedeutsam wie des Internets: Erstmals wurde eine massenweise Weitergabe von Informationen möglich. Bildung, Wissenschaft, Forschung, aber auch die Unterhaltung wurde auf neuartige, technisch wie inhaltlich revolutionäre Basis gestellt. Bücher verändern die Gesellschaft bei heute.Die technischen Mö...

Keine Beschreibung.

Keine Beschreibung.

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. This is a study of how the mass media broadcast or spread various popular arts, further how the media and popular arts play a major role in shaping our everyday lives.

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communicatio...

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture. The first part of the book addresses the idea of everyday life as considered by distinguished thinkers who have written books about everyday life, such as Sigmund Freud, Fernand Braudel, Henri Lefeb...

Excerpt from Eine Welt-und JagdreiseHbfahrt. Etuswanherer. An Borh "kaijet ii)ilhelm hes Großen Schwimmenhe hotels. Eageseinteilung. Ii)inhhunhe hes ii)eltmeeres. EURriter Ginhruck von Heur, ork. Elme¿kaniiche Reklame. Elm Eelephon. 3m Klub. I'liagarafälle. Chicago. Schlächtereien. San Srancisco. Ll)ieheriehen in Diktoria.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenboo...

Excerpt from Eine Welt-und JagdreiseHbfahrt. Etuswanherer. An Borh "kaijet ii)ilhelm hes Großen Schwimmenhe hotels. Eageseinteilung. Ii)inhhunhe hes ii)eltmeeres. EURriter Ginhruck von Heur, ork. Elme¿kaniiche Reklame. Elm Eelephon. 3m Klub. I'liagarafälle. Chicago. Schlächtereien. San Srancisco. Ll)ieheriehen in Diktoria.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenboo...

In this engrossing collection of essays, distinguished composer, theorist, journalist, and educator Arthur Berger invites us into the vibrant and ever-changing American music scene that has been his home for most of the twentieth century. Witty, urbane, and always entertaining, Berger describes the music scene in New York and Boston since the 1930s, discussing the heady days when he was a member of a tight-knit circle of avant-garde young comp...

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S