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The Mass Comm Murders is a novel way (both literally and figuratively) to introduce students to mass communication theory. Highlighting theories from semiotics to the spiral of silence, Berger combines theoretical discussion with a satire of academia and a parody of the mystery genre, complete with eccentric professors and international intrigue. This fun and accessible text is an ideal supplement for courses in mass communication and communic...

Azriel Moshe, the head of an interdisciplinary team of scholars investigating the Kabbalah, has been murdered. The only clue found is a strange mark Moshe left on the floor, written in his own blood. Which of his colleagues is the murderer?

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas:...

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas:...

Making Sense of Media" is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. Offers a lively, accessible, and concise textbook to help readers understand mass media and their textsCovers seminal figures, concepts and scholarship in mass media studies, including Vladim...

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication. Berger's clear explanations ...

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading

Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their l...

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

A brief, inexpensive, informal introductory text for the basic course in communication, this book features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self...

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of t...

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Postmodern" is a popular term, but difficult to define. Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been assigned, this text lets this diversity speak for itself.

Aotearoa" nennen die Maori Neuseeland, ihren Inselstaat, welcher auf eine kriegerische wie mystische Vergangenheit zurückblickt. Auf seiner Reise vom Norden in den Süden entdeckt Arthur Berger Neuseelands außergewöhnliche Landschaft wie auch Kunst, Kultur und Volksbräuche seiner Eingeborenen. In seiner Anschaulichkeit gnadenlos berichtet der Forscher vom Kannibalismus, von blutigen Kriegen und von der Kolonialzeit. Zahlreiche Fotografien der M...

Aotearoa" nennen die Maori Neuseeland, ihren Inselstaat, welcher auf eine kriegerische wie mystische Vergangenheit zurückblickt. Auf seiner Reise vom Norden in den Süden entdeckt Arthur Berger Neuseelands außergewöhnliche Landschaft wie auch Kunst, Kultur und Volksbräuche seiner Eingeborenen. In seiner Anschaulichkeit gnadenlos berichtet der Forscher vom Kannibalismus, von blutigen Kriegen und von der Kolonialzeit. Zahlreiche Fotografien der M...

About the Author Arthur Asa Berger is the author of more than one hundred articles and more than seventy books on pop culture, media, cultural studies, humor and tourism. If you count second, third, fourth and fifth editions of books, he has published more than ninety books. His books have been translated into ten languages, with fourteen of his books translated into Chinese and five into Farsi. One of his favorite articles was titled "The Eva...

Postmodern" is a popular term, but difficult to define. Is it a movement? Discipline? Lifestyle? Or all these things? What are the limits of its jurisdiction? Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been assigned, Berger lets this diversity speak for itself. By bringing together in a reader format articles and essays on the impact of the postmodern temper on an ecl...

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as f...

This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.