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The island of Bali has long been characterized in the West as the last paradise on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important iconsfor tourists and locals alikein Balinese culture and society and explores the growth of this island as an exotic vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a ...

Bergeras slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing. He differentiates between business writing skills for memos, proposals, and reports, and the scholarly writing that occurs in journals and books. He has suggestions for getting the aturgida out of turgi...

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A study of popular culture and the role it plays in people's lives in American society. The first part, on theoretical concerns, deals with the meaning of the terms "popular" and "culture" and with how cultures vary. The second part analyzes topics such as the Superbowl and the sitcom "Frasier".

This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center, and the Grand Canyon.

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When the Cold War ended, many hoped it signifi ed enhanced prospects for a more stable world. However, despite favorable political developments, the post- Cold War period has been marked by turbulence, uncertainty, and challenge. The actions of rogue states such as Iraq and North Korea have made nuclear proliferation more unpredictable. Violence in Somalia and Bosnia has cast doubt on the viability of international peacekeeping arrangements. H...

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger brings cultural criticism to life by making these theories relevant to students' lives. Illustrating his explanations with excerpts from classic work...

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.

Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. To find out who killed Gnocchi, the detective Solomon Hunter must first explore postmodernism itself. What is it? Who are Baudrillard, Foucault, and Habermas, and what do they think? Why does any of this matter, anyway?

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretica...

This book is a primer on grid-group theory as elaborated by political scientist Aaron Wildavsky and social anthropologist Mary Douglas. They argue that in any advanced society there are four lifestyles (or political cultures) that shape our behavior. They derive these four groupings from two aspects of our lives: groups have either weak or strong boundaries and there are many or few rules and prescriptions for a given group. That means we can ...

Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their l...

In The Portable Postmodernist, Arthur Asa Berger introduces key concepts written by postmodernism's leading theorists including Lyotard, Baudrillard, and Jameson. This collage of influential writing is followed by Berger's concise, accessible comments. Written for the newcomer, Berger's lucid explanations define the postmodernism's most elusive ideas. Organized in fifty segments, the book runs the gamut from postmodern architecture to feminism...

The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor and the unique role that this humor has played in the survival of the Jews. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many other formsriddles, comic definitions, parodiesas well. The book makes a radical suggestion about the origin of Jewish humor namely, that Sarah and Abrahams...

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.

In The Portable Postmodernist, Arthur Asa Berger introduces key concepts written by postmodernism's leading theorists including Lyotard, Baudrillard, and Jameson. This collage of influential writing is followed by Berger's concise, accessible comments. Written for the newcomer, Berger's lucid explanations define the postmodernism's most elusive ideas. Organized in fifty segments, the book runs the gamut from postmodern architecture to feminism...

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as f...