6 Ergebnisse.

Bruce Berger, the author, finally came home 50 years after the Vietnam war when his memories crystallized into the 34 poems in this chapbook. He shipped to Vietnam as an Infantryman in 1970 but was assigned most of the year to the Casualty Branch of the 101st Airborne Division at Camp Eagle, near Phu Bai. As "next-of-kin" editor, he wrote hundreds of sympathy letters to grieving families back home for loss of their soldier, and sometimes helpe...

You may take for granted that you can read these words. But many people cannot, and that's what this book is about. Tens of millions of Americans today lack the skills to complete a job application, read a recipe, find their way on a street map, calculate a restaurant bill or follow a favorite passage of scripture. Throughout history, people have shared personal experiences through stories. This is a book of 30 such stories from the front line...

Gaining Influence in Public Relations "explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Auth...

This work presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice.

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4, 500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integra...

Gaining Influence in Public Relations "explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Auth...