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Public Relations Leaders as Sensemakers

Berger, Bruce K. / Meng, Juan
Public Relations Leaders as Sensemakers
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4, 500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integra...

CHF 170.00