Plant-Based Food Consumption
Bertella, Giovanna / Santini, Cristina Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits and drawbacks, the consumers, and the strategies for approaching this emerging market. Moving from the analysis of consumers' mot...